Answer the first question
Help visitors find the right service, understand what you do and describe what they need.
What we build / 001
An answer. A next step.
A person when it matters.
AI assistants that help customers and teams get something done, with useful context and clear boundaries.
Talk through your workflowAI Agents
Start with the work,
then choose the tools.
Questions, requests, and information searches interrupt the work your team needs to do.
Turn interest into a meeting
Collect the relevant details, check the next step and connect the conversation to a booking.
Keep the context
Send the enquiry, original conversation and useful summary to the team following up.
What we build with you
A clear scope.
A useful handover.
Define the task and source material, connect only the necessary systems, and test responses and exceptions before deployment.
The workflow, its owners and the next step when something stops—made clear for the people using it.
001Define one useful job
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Agree what the assistant should handle, which questions need a person and what a completed interaction looks like.
002Give it the right information
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Prepare approved website content, service information and reference material. Decide who keeps that material current.
003Connect permitted actions
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Link the assistant to the records, booking or other tools it needs. Set boundaries around what it can read and change.
004Test the awkward requests
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Try incomplete enquiries, questions outside the material and failed tool calls. Make the route to a person visible.
People and systems
Make the handoff clear.
Agree what the system handles and where a person stays in control.
Your team
Judgement stays with people.
- Approve the source information
- Review sensitive or unusual requests
- Own the customer relationship
The system
Give the repeated work a home.
- Answer from the approved material
- Gather details and prepare context
- Carry out the permitted next steps
From the work
See what this looks like.
Project details and practical notes to help you decide where to start.
AI agentsAn AI assistant that never misses a lead.
A voice and chat assistant answers website visitors, books meetings and brings every lead and conversation into CRM.
Read the story
From the labSalon: AI advisory rooms.
An in-house experiment where AI perspectives debate a business problem and turn the discussion into action points.
Read the storyA few practical questions
Before we build.
We can start with the process, even if you are still deciding which kind of solution you need.
Let’s talkDoes every business need an AI agent?
No. If the task has a clear trigger and a fixed next step, a normal automation may be the simpler choice. We start with the work and decide from there.
Can it work with our existing CRM?
We check the CRM’s available connections, permissions and data structure during scoping. The aim is to keep useful context with the record your team already uses.
Who updates the answers after launch?
We agree an owner for the source information and a way to review changes. A new service or policy should be reflected in the material the assistant uses.
A place to start
Show us the work
you want off your desk.
Start with a free AI audit. We’ll look at how the job works today and share useful next steps.
Ask for a free audit